When we start calculating the impact
and outcome of a relationship and then act according to the result, is what
Social Exchange Theory is all about. Social exchange theory was introduced in 1958 by the
sociologist George Homans with the publication of his work "Social Behavior
as Exchange". He defined social exchange as the exchange of activity,
tangible or intangible, and more or less rewarding or costly, between at least
two persons. Social
exchange theory highly speaks that our social behavior is the result of an
exchange process. And the real purpose of this exchange is to maximize benefits
and minimize costs. Benefits are what we achieve out of the relationship, good
things such as passion, love, friendship, social support, fun, care, return of
the favor and etc, were as Costs is the negative response that we receive from
the relationship such as loss of money, less or no return of same affection or
favors, time consuming, one sided or meaningless. In deciding what
is right, we often develop a comparison level against which we
weigh the give and take ratio. This level will differ between relationships,
with some being more giving and others where we get more from the relationship.
They will also differ drastically in what is given and
received.
According to this theory, people weigh the
potential benefits and risks of social relationships. When the risks outweigh
the rewards, people will terminate or walk out of that relationship.
Social
exchange theory eventually suggests that we often take the benefits and minus
the costs, in order to come to the conclusion of how much a relationship is
worth. The relationships in which the benefits outweigh the costs are the
Positive ones, were as the relationships in which the costs are greater than
the benefits are the negative ones.
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